SMS Legacy Data: See How One Client Saved Over $12K/YR
Sending text messages to legacy data? With how often consumers change phone numbers, how do you determine if your messages are actually making an impact?...
Is TCPA unconstitutional?
Yes, at least for now, according to two courts’ opinions! Supreme court ruling, Barr v. American Association of Political Consultants, of July 6, 2020, found...
Is the TCPA Protecting Consumers or Destroying Businesses?
TCPA was enacted in 1991 to respect consumers’ privacy and to protect them against illegal telephone solicitations. TCPA was intended to provide relief, up to...
Best Cost Analysis: Deactivated/Suspended Numbers Carrier Lookup and Filtering
So, you have read the article Carrier Lookup or Dip-Best Hacks Pros aren't Sharing, and are wondering just what does it cost for carrier lookup...
Should I Send SMS Messages to Deactivated Phone Numbers?
Are you sending your campaigns to deactivated numbers? How much are you losing by doing this? Find out what happens when you send to deactivated...
10DLC: 10 Digit Long Code for SMS Explained!
10DLC. What is it? Why is it important for marketers? How can it affect your campaign....
Does Your SMS Aggregator Validate Contacts Pre-campaign?
Are you throwing away money with your SMS campaigns? Carriers fail to deliver 5~18% of messages due to invalid, suspended, deactivated, inactive, or unreachable numbers....
Is It Worth Your Time to Audit Carrier Surcharges for Your SMS Invoice?
When you get an invoice, you will see the breakdown by carriers., review carefully for erroneous fees. If you don’t detect these mistakes you can...
11 Hacks to Dominate Your Next SMS Campaign
Whether it's your side hustle or a Full time gig, SMS campaigns are not all the same. With decades of experience and millions of campaigns...